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50 emerging GTM tech companies you need to know
Our research shows 81% of companies are experiencing slowdowns in their sales velocity.
50% are missing their 2023 pipeline targets.
This creates tremendous opportunity for new and emerging tech to solve these problems. In times of struggle, companies become more willing to try new things.
But what should you try?
We’re here to help with our latest research: The Emerging Technology Report: GTM Vendor Edition.
Macroeconomic Trends
Adoption of GTM Tech is still growing.
In fact, from 2022 to 2023, the adoption of Go-to-Market technology increased 10% on average across categories. Increases range from a slight 2% increase for Leadership & Management technology on the low-end to a healthy 42% increase for RevOps tech on the high-end.
However, the average growth rate was 38% for the previous six years. So although 10% is decent, it’s going to feel like the bottom is falling out for Go-to-Market leaders who are used to almost 40% annual growth.
In the chart above, check out the adoption of technology in the Customer Time to Value and Expansion pillars: they grew on average 79% annually in the prior six years, but only grew 19% since 2022.
Spotlight Vendors
More than 100 companies were submitted for consideration. Our analysts chose 50 in the report, with a spotlight on 15 companies that had a particularly unique and potentially impactful solution. Research was conducted from May-August, 2023.
Report author and Senior GTM Analyst Lindsay Cordell put the 15 spotlight emerging tech companies in five categories:
Tech that improves GTM efficiency
Attention: an AI-powered sales assistant helping teams overcome inefficiencies at every stage of the sales cycle
BigLittle.ai: a revenue leak mitigation platform
Falkon: a go-to-market intelligence platform that helps teams win more deals through actionable insights and automation that drive operational excellence
Fullcast: a RevOps platform for GTM planning and execution
Ignition: the first system of record for Go-to-Market
OpenGTM: a SaaS company providing AI-powered revenue intelligence to find, refine, monitor, and apply a company's Ideal Customer Profile (ICP)
Xply: a revenue planning platform for sales and marketing
Tech that improves NRR
Foresight: a platform for customer-led growth infrastructure
Tech that helps you market more effectively
Demandwell: an SEO growth platform for B2B SaaS
Inflection: a B2B marketing automation platform purpose-built for product-led growth
Factors.ai: a business-to-business (B2B) analytics software firm
The Juice; a B2B content discovery platform
MarketMuse: an AI content planning and optimization software
Tech that improves buying and selling
Lavender: provider of the leading AI-powered sales email coaching platform
Honorable mention
Wahsega (Honorable Mention for their laudable mission): a building control and communications company
Brand and Demand Virtual Summit: August 24
Make sure you’re registered for our upcoming Leadership Summit on the role of Brand and Demand in a GTM Playbook. Sign up even if you can’t attend the whole thing, because that’s how you can be sure to get recordings and slides.
Where in the world is Sangram Vajre?
We have a packed schedule for events over the next couple of months and would love to see you at any or all of them! If you’ll be at one of these events, be sure to stop by and say hello! (or stop by the Sky Lounge because Sangram will be racking up the frequent flyer miles!)
August 31- September 1: GTM23 in San Diego
September 5-8: INBOUND in Boston
September 21-22: GTM Partners’ GTM Made Simple Roadshow in NYC (Thursday evening is the happy hour and networking and Friday is the big learning day. Worth flying in for)
October 10-12: Pavilion’s GTM2023 in Nashville (for a discount, book tickets HERE or use code GTMPartners20)
November 2-3: GTM Partners’ GTM Made Simple Roadshow in Los Angeles
December 6-7: GTM Made Simple Roadshow in San Jose
It’s a busy fall for us, but it feels great, because we love what we do and we’re making GTM simple!
Have a wonderful week!
Love,
the GTM Partners Team
