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GTM Research & Education

Go-to-Market Benchmark Report (Winter 2024)

Report

Go-to-Market Benchmark Report (Winter 2024)

Read the findings from Winter 2024 edition of GTM Partners' Benchmark Report.
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The CMO's Guide to Modern Marketing

Report

The CMO's Guide to Modern Marketing

In summary, modern marketers are creative, curious, experimental, willing to fail, and obsessed with data and tech. They understand the business of marketing.
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Generative AI: A Tectonic Shift for GTM

Report

Generative AI: A Tectonic Shift for GTM

Learn how generative AI is impacting go-to-market functions like product, sales, marketing, and customer success.
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Understanding Partner-Led Growth

Report

Understanding Partner-Led Growth

Partner-led growth is a business growth strategy - more than a partner program - where a company leverages external partners to drive sales and revenue.
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Emerging Technology Report Go-to-Market Vendor Edition Fall 2023

Report

Emerging Technology Report Go-to-Market Vendor Edition Fall 2023

This report is designed to highlight companies that are just getting their start in helping change the way we all approach Go-to-Market.
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Go-To-Market Benchmark Report (Summer 2023 Edition)

Report

Go-To-Market Benchmark Report (Summer 2023 Edition)

Read the findings from Summer 2023 edition of GTM Partners' Benchmark Report, which was produced in conjunction with G2 and Bombora.
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The data-driven Comprehensive Guide to Go-To-Market

Guide

The data-driven Comprehensive Guide to Go-To-Market

A comprehensive guide to the GTM covering all the basics - the 7 GTM Motions, the composition of an ideal GTM team, the GTM Operating System and much more.
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GTM Operating System Pillar 1: Total Relevant Market

Research

GTM Operating System Pillar 1: Total Relevant Market

Read our guide to the first Pillar in the GTM OS: Total Relevant Market.
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The 6 Go-to-Market Motions

Report

The 6 Go-to-Market Motions

There are 6 distinct Go-to-Market motions including Inbound, Outbound, Event-Led, Product-Led, Partner-Led, and Community-Led.
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ROI Framework by GTM Partners

Report

ROI Framework by GTM Partners

Our research shows that credible, validated, third-party ROI studies can address many common sales problems.
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The Go-to-Market Operating System

Report

The Go-to-Market Operating System

This report includes an overview of the OS as well as details on what each pillar includes.
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Understanding Event-Led Growth

Research

Understanding Event-Led Growth

Learn what Event-Led Growth (ELG) is, how it differs from just attending tradeshows, what kinds of events you should be considering, and how to track your growth on GTM Partners new ELG Maturity Model
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Digital Sales Rooms: Vendor Landscape by GTM Partners

Report

Digital Sales Rooms: Vendor Landscape by GTM Partners

Read the Digital Sales Room (DSR) Vendor Landscape by GTM Partners for a list of DSR vendors sorted by volume of verified users.
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Brand and Demand Leadership Summit - Nailing your POV

Slide Deck

Brand and Demand Leadership Summit - Nailing your POV

Lindsay Cordell will share how she helps analyst customers build and understand a unique point-of-view that appeals to your ICP.
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GTM Benchmark Report (Winter 2022 Edition)

Research

GTM Benchmark Report (Winter 2022 Edition)

Read the findings from GTM Partners' Winter 2022 GTM Benchmark Report.
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Getting to Efficient Growth at Scale - ATL 2023

Slide Deck

Getting to Efficient Growth at Scale - ATL 2023

Check out the full slide deck from the Atlanta 2023 Roadshow, Getting to Efficient Growth at Scale, presented by Bryan Brown.
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Unpacking the 15 Go-to-Market Problems - ATL 2023

Slide Deck

Unpacking the 15 Go-to-Market Problems - ATL 2023

Check out the full slide deck from the Atlanta 2023 Roadshow, Unpacking the 15 Go-to-Market Problems, presented by Lindsay Cordell.
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7 Truths and a Lie - Trailer of the MOVE Documentary

Event

7 Truths and a Lie - Trailer of the MOVE Documentary

Watch now the trailer for the MOVE Documentary.
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Getting to Efficient Growth at Scale - Chicago 2023

Slide Deck

Getting to Efficient Growth at Scale - Chicago 2023

Check out the full slide deck from the Chicago 2023 Roadshow, Getting to Efficient Growth at Scale, presented by Bryan Brown.
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The New Role of Go-to-Market leaders - Toronto 2023

Slide Deck

The New Role of Go-to-Market leaders - Toronto 2023

Check out the slide deck from the Toronto 2023 Roadshow, The New Role of Go-to-Market Leaders.
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GTM Partners Leadership Summit - How RevOps Drives Efficient Growth

Keynote

GTM Partners Leadership Summit - How RevOps Drives Efficient Growth

Watch Sangram Vajre, CEO of GTM Partners talk about the role of RevOps in efficient growth.
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GTM Technology and Buyer Trends - Exec Deck - Nov 2022

Slide Deck

GTM Technology and Buyer Trends - Exec Deck - Nov 2022

This is a report written for both buyers and sellers of GTM Technology to help identify foundational and emerging GTM Technology as well as compare key trends of intent to buy and adopt software.
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Clarity, Alignment and Team Briefing

Presentation

Clarity, Alignment and Team Briefing

Our CEO Sangram talks about what CAT stands for and explains with clear examples why each of these letters in important for your team building exercises and how it helps your organization reach the go
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GTM Partners Leadership Summit - Future of RevOps

Webinar

GTM Partners Leadership Summit - Future of RevOps

Watch Ali French, Lindsay Cordell, Jonathan Morgan, Brian Kreutz, Melissa McCready, and Mollie Bodensteiner talk about the future of RevOps.
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