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Special Edition: Announcing GTM is Better Together!
We have more knowledge, tools, and AI than ever.
So why did 56% of companies miss revenue goals last year?
GTM is hard! It’s also really broken:
The average enterprise has more than 23 solutions in their GTM tech stack
60% of companies say Sales, Marketing, and CS are out of sync leading to wasted hours
71% say internal go-to-market clarity is a bigger blocker to business growth than competition or market conditions!
That’s why we are thrilled to announce a revolutionary new vision for the future of business: GTM is Better Together.
For too long, GTM teams and technologies have been siloed.
We believe the answer is to bring departments together as a unified team, while bringing technology together as a unified stack.
The GTM Is Better Together vision includes:
1. Four Executive Summits:
Four executive summits this summer and fall (in Atlanta, Boston, New York City, and San Francisco) will bring together GTM executives from Sales, Marketing, Customer Success, RevOps, and Product.
These events are a reimagining of a B2B conference, combining the deep learning of a user conference, the best practices and case studies of an industry trade show, and the intimate and trustworthy feel of an executive forum into a whole new kind of experience.
2. Research and benchmarks:
Our research shows that GTM is better when you break down team and technology silos for a unified, integrated, holistic GTM approach. Our new GTM is Better Together Benchmark Report will launch at Hubspot’s INBOUND conference this September
3. Virtual events:
For people who can’t attend one of the executive summits in person, we will hold a series of virtual events designed to dig deep on core integration and interoperability issues.
4. ROI studies:
GTM Partners will be examining 8 core technologies that should be considered for any GTM tech stack and producing ROI reports to examine the specific value they offer to customers.
Partners
Partners for GTM is Better Together have been carefully selected to represent the epitome of GTM technology.
They each provide unique capabilities and solutions that complement each other and work better together.
Partners include:
GTM is Better Together Executive Summits
GTM is Better Together includes a series of four events across the United States this August-November.
These are immersive events that are carefully crafted to uplift, instruct, inspire, and enable GTM executives across silos.
Each summit will feature engaging keynote speeches, interactive workshops, networking, and panel discussions led by key industry leaders and peers.
In the spirit of breaking down silos and collaborating across teams and technology, tickets will be sold two-for-one so that attendees can bring counterparts from other functional areas.
Technology partners also have a limited number of tickets to offer to their customers at no cost.
WHEN and WHERE
August 28, 2024: Atlanta, GA
September 10, 2024: Boston, MA
October 22, 2024: New York City, NY
November 20, 2024: San Francisco, CA
WHO Should Attend
This is an invitation-only event (though you can apply for an invitation) for:
Director-level and above GTM leaders in Sales, Marketing, Customer Success, Product, and executive leadership at enterprise, B2B companies.
In particular, current customers or companies considering working with Demandbase, Clari, G2, MadKudu, ON24, Technology Advice, Totango + Catalyst, Vidyard and ZoomInfo will learn more about the individual solutions and how they work better together.
WHY should you apply to attend?
Get Inspired: Learn from interactive workshops, frameworks, problem-solving sessions, case studies, and peer networking.
Align your GTM team: Bring together leaders from different functional areas so you can burn down silos and learn how to build a high-performing team.
Build your GTM tech stack: Apply lessons from real-world GTM tech stacks to solve your company’s unique challenges.
GTM therapy: You’re not alone! While this conference won’t solve all the problems in your life, it can help you solve GTM problems that will make work and business a lot more rewarding.
HOW to attend:
If you are a customer of GTM Partners, Demandbase, Clari, G2, MadKudu, ON24, Technology Advice, Totango + Catalyst, Vidyard, or ZoomInfo, ask for a ticket. They have a limited number they can offer you at no cost.
Tickets come in pairs, so we encourage you to bring one or more GTM leaders from your company.
Others can apply here (director-level and up in Sales, Marketing, CS, RevOps, Product, or the executive team; B2B enterprise only).
We are really excited about launching this initiative to help unite GTM teams and tech to be better together.
We can’t wait to see you on the road!
Love,
The GTM Partners Team
