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How SalesIntel used the GTM Operating System to Increase Marketing Efficiency by 102% in 6 months
CMO of SalesIntel, James Lamberti, attended the first GTM Made Simple Roadshow in Q3 of 2023.
He saw this GTM Operating System and immediately started to apply it to his organization as a new CMO.
When he applied this GTM Operating System, it changed the way they thought of their go-to-market.
The ah-ha! moment - finding their sweet spot and going all in on that.
Below is SalesIntel classified their sales process to align their entire go-to-market team (Marketing, Sales, CS, Product, and Revops)
SalesIntel is named a go-to vendor in three of five categories in GTM Partners’ inaugural Total Relevant Market (TRM) report.
GTM Partners is a go-to-market-focused analyst firm that has produced the revolutionary, eight-pillar Go-to-Market Operating System (GTM OS).
The TRM report is the first pillar and lists five types of data technology commonly used to determine a company’s total relevant market. The categories in which SalesIntel is highlighted include buyer intent, business intelligence, and account data. The full report is available for free here.
As a partner and customer of GTM Partners, SalesIntel is deploying the new operating system using its own account, intent, and contact intelligence to lead the industry.
James Lamberti CMO of SalesIntel said:
“It is a privilege to be our own best customer. By applying the GTM OS framework in combination with our B2B data intelligence, we are seeing a significant increase in inbound leads and pipeline generation in just six months. We look forward to empowering other revenue teams to do the same working with GTM Partners as an emerging leader in the go-to-market intelligence space.”
From Q3 2022 to Q1 2023, SalesIntel has seen the following results from their enhanced go-to-market strategy:
58% increase in inbound leads
62% reduction in paid advertising cost per lead (CPL)
102% improvement in overall marketing efficiency
We sat down with James and he ran through the entire process and results, with his permission, we have made it available here.
Protip: Get focused on your ICP and use the GTM Operating System to solve your biggest go-to-market challenges.
Here’s a step-by-step guide to TRM with examples and frameworks that can be tailored to the size and complexity of your organization.
We are doing a monthly GTM Made Simple roadshow so see you in a city near you in person where we go deep on each of these pillars (capped out at 75 GTM executives per location).
love,
p.s. If you are struggling to figure out how to deploy the GTM OS, Book a strategy call with us and we can walk through them. James has promised that he will jump on a few calls with one of our analysts to help you out.
