Filters
How Event-Led Growth can 2x revenue and increase pipeline
Over the past few years, there’s been an important shift.
B2B companies have moved from just “doing events” to Event-Led Growth.
What’s the difference?
A true ELG motion is a holistic, strategic GTM motion where organizations create personalized, immersive event experiences to drive ARR, GRR, and NRR.
Today, GTM Partners is launching our latest research report on Understanding Event-Led Growth. All our research is always available free to everyone on our Research Hub.
Event-Led Growth Drives Real ROI
Just look at some of these stats . . .
70% attendance rate (source: Airmeet ROI Study)
4900% increase in audience (source: Airmeet ROI study)
2000 quality leads from one event (source: Airmeet ROI study)
2x revenue (source: Splash)
3x sales pipeline (source: Splash)
3x pipeline velocity (source: Splash)
30% more SQLs in 90 days (source: Goldcast ROI study)
$13M influenced pipeline (source: Goldcast ROI study)
Introducing the Event-Led Growth Maturity Model
As with any other GTM motion, ELG requires increasing maturity over time.
A company that is early in its evolution and experiencing Problem-Market Fit may be at Level 1, meaning they're really after leads.
As a company moves into Product-Market Fit, GTM teams should be thinking about using events to get meetings and buy-in for their movement (Levels 2 and 3).
At Platform-Market fit, companies should be looking at events to drive purchase decisions (Level 4).
To learn more about Event-Led Growth, including how to know whether it’s right for you, read the full report on our research hub.
Our latest ROI study: SalesIntel
We’ve been busy creating ROI case studies using validated G2 data and research from our analyst team. Our latest is for SalesIntel.
Read the full ROI study to learn how SalesIntel helps identify your ICP with 94% accurate technographic and firmographic data, reaches decision makers with human-verified contact data, and provides world-class customer service.
SalesIntel customers have experienced results like:
50% more prospects identified
150% increase in engagement
50% jump in connection with intent data,
66% increase in average deal size.
GTM Partners’ Leadership Summit on Generative AI
July 27, 1:00-5:00 p.m. ET
You’ll learn from panels, keynotes, and interactive sessions about
The impact of generative AI on GTM functions (marketing, sales, product, and CS)
The components of an AI-driven tech stack
How CEOs are thinking about the AI revolution
The path forward: how to develop your AI strategy.
Register today even if you can’t attend, because that way you’ll be on the list to receive all the recordings.
Thanks for reading GTMonday; hope you all have a safe, healthy, happy week ahead.
Love,
The GTM Partners Team
P.S. If you want to talk about Event-Led Growth, your AI strategy, or any other GTM topic, we can help. Book a strategy call with us. We’d love to talk.
