In the rapidly evolving world of B2C marketing technology, multichannel marketing automation and email marketing are top priorities (according to G2 data). Personalization has also become table stakes to guarantee that B2C marketing endeavors remain timely, relevant, and engaging for customers..Acoustic Connect, a B2C Customer Engagement Platform, allows marketers to personalize and automate customer interactions by leveraging previously siloed customer data, channels, intent and AI-driven insights.