Report Go-to-Market Benchmark Report (Winter 2024) Read the findings from Winter 2024 edition of GTM Partners' Benchmark Report. Read Report
Report The CMO's Guide to Modern Marketing In summary, modern marketers are creative, curious, experimental, willing to fail, and obsessed with data and tech. They understand the business of marketing. Read Report
Report The 6 Go-to-Market Motions There are 6 distinct Go-to-Market motions including Inbound, Outbound, Event-Led, Product-Led, Partner-Led, and Community-Led. Read Report
Report ROI Framework by GTM Partners Our research shows that credible, validated, third-party ROI studies can address many common sales problems. Read Report
Report Generative AI: A Tectonic Shift for GTM Learn how generative AI is impacting go-to-market functions like product, sales, marketing, and customer success. Read Report
Report Understanding Partner-Led Growth Partner-led growth is a business growth strategy - more than a partner program - where a company leverages external partners to drive sales and revenue. Read Report
Research Understanding Event-Led Growth Learn what Event-Led Growth (ELG) is, how it differs from just attending tradeshows, what kinds of events you should be considering, and how to track your growth on GTM Partners new ELG Maturity Model Read Research
Guide The data-driven Comprehensive Guide to Go-To-Market A comprehensive guide to the GTM covering all the basics - the 7 GTM Motions, the composition of an ideal GTM team, the GTM Operating System and much more. Read Guide
Report Go-To-Market Benchmark Report (Summer 2023 Edition) Read the findings from Summer 2023 edition of GTM Partners' Benchmark Report, which was produced in conjunction with G2 and Bombora. Read Report
Report Digital Sales Rooms: Vendor Landscape by GTM Partners Read the Digital Sales Room (DSR) Vendor Landscape by GTM Partners for a list of DSR vendors sorted by volume of verified users. Read Report
Research GTM Operating System Pillar 1: Total Relevant Market Read our guide to the first Pillar in the GTM OS: Total Relevant Market. Read Research