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Today, Monday, May 12, ZoomInfo is officially changing its Nasdaq ticker symbol from $ZI to $GTM. Let that sink in.

This isn’t a cosmetic shift. It’s a bold move—one that signals a fundamental belief:

Go-to-Market is not just a department or a phase. It’s the operating system for modern business.

For GTM Partners and the thousands of companies and GTM leaders we work with, this moment is validation.

GTM is no longer an emerging topic. It’s the topic.

And ZoomInfo is betting their entire public identity on it.

Watch the video announcing the change:

GTM: From Buzzword to Boardroom Mandate

ZoomInfo’s move is a bellwether for what we’re seeing across the industry.

• The rise of roles like Head of GTM Strategy, GTM Architect, and GTM Operator.

• Thousands of professionals getting GTM OS certified.

• More job descriptions, analyst reports, and investor decks centered around a cohesive go-to-market narrative.

What was once a vague blend of sales and marketing has become a shared language—and a required capability—for how modern companies operate.

In fact, a quick search on LinkedIn shows thousands of companies hiring GTM roles which simply wasn’t true even five years ago. A few notable standouts:

• OpenAI is hiring dozens of GTM titles, including:

  • GTM Enablement Lead (Singapore)

  • GTM Enablement Lead (Tokyo)

  • Product Marketing Manager, Go To Market

  • Growth & GTM Strategy – Enterprise

  • GTM Engineer

  • GTM Planning Leader

• Intuit is hiring so many roles they’re looking for a Principal Executive Recruiter, GTM

• Atomic is looking for a GTM Lead, Top-of-Funnel Growth

• Anaplan

  • VP, GTM Enablement –in both NYC and San Francisco

• Flex wants a VP of GTM Strategy & Operations​

• Instawork is looking for a GTM Strategy & Analytics Manager​

Inside the Strategy: ZoomInfo’s Evolution From Problem to Platform

In our exclusive on-the-day interview with ZoomInfo CEO Henry Schuck, we unpack the full GTM strategy behind the ticker change.

Henry doesn’t just talk about why they made the move—he shows how they’ve mapped every element of their go-to-market to a cohesive framework:

Problem → Product → Platform.

This evolution is the GTM maturity model in action. And it’s not just a strategy slide—it’s how ZoomInfo operates at scale across product, marketing, sales, and customer success.

He also talks about the absolute requirement that the CEO owns Go-to-Market and the changes he’s made in his own business to ensure that happens. Watch the video:

Shortly, we will be releasing an entire CEO interview series as part of our “Map Your Go-To-Market on a Slide” course—alongside leaders like:

• Yamini Rangan, CEO of HubSpot

• Godard Abel, CEO of G2

• Manny Medina, CEO of Paired (formerly Outreach)

These aren’t theoretical models.

These are real CEOs mapping their GTM, live and unfiltered.

Why This Moment Matters

ZoomInfo’s $GTM move isn’t happening in a vacuum. It’s part of a broader shift:

• Economic pressure is forcing go-to-market alignment—no more siloed execution

• AI is redefining the funnel, increasing speed-to-lead and augmenting human effort

• Platformization is consolidating tools around a single GTM architecture

We’re watching the category of GTM mature in real time—from theory to ticker symbol.

A public company changing its ticker symbol to $GTM is more than a rebrand—it's a signal that go-to-market has become a permanent fixture in the modern business strategy playbook.

Want to See the Full Interview?

We’ve embedded the full conversation with Henry Schuck inside our course “Map Your Go-To-Market on a Slide”—which also includes GTM breakdowns from Yamini, Godard, and Manny and the O.S. on a slide for ZoomInfo, Calendly, Snowflake, Hubspot, G2, and more.

👉 Watch the Interview + Explore the Framework

This course is normally $499, but readers of GTMonday can get access at no cost with code zoominfo100.

Here’s what’s included:

Course curriculum

1. Map Your GTM O.S. on a Slide

   1. How to Build Your Own GTM O.S. on a Slide

   2. How Snowflake got to Platform-Market Fit

   3. The CEO Manifesto - Guide

   4. 7 Non-Negotiables for CMO's

   5. The CMO Manifesto - Guide

2. Real-Life Examples of the GTM O.S. on a Slide

   1. ZoomInfo Example

   2. Calendly Example

   3. Snowflake Example

   4. G2 Example

   5. Hubspot Example

This course is normally $499, but readers of GTMonday can get access at no cost with code zoominfo100.

Show me

More than 1,000 GTM leaders are already registered to take this course, connecting their GTM strategy to execution!

GTM Is Here to Stay

ZoomInfo is the proof point. But they’re not alone.

GTM isn’t just a set of tactics.

It’s the connective tissue that determines whether companies grow or stall. Whether teams align or spin in circles. Whether strategy lives in a doc—or drives results.

And now, it has its own ticker.

Welcome to the GTM era.

Events: Where We’ll Be Speaking in 2025 (DM me for discount code if you coming to any of these events)

Catch us at our upcoming keynotes and webinars:

• B2SMBI Leaders’ Forum (for selling AI-infused products to SMBs at scale): How to go from problem-market fit to product-market fit to platform-market fit, May 14-15 in Sonoma

• SOUTHBOUND (hosted by RevPartners): Workshop at The Growth Summit for Revenue Leaders, May 21 in Atlanta - use “RPPartner” for 50% ticket

• The DemandXChange (hosted by TrustRadius): No Fluff, No Complexity: Build Your GTM Strategy in 8 Steps on One Slide Keynote, Live on June 5th at 12 pm ET

• INBOUND (hosted by Hubspot), September 3-5 in San Francisco

• DRIVE 2025 (hosted by Exit Five). September 10-11, Burlington, VT

Hope you have some nice weather this week wherever you are in the world. And reach out with any questions. We’d love to help.

Love,

Bryan and Sangram