Research Unlocking Customer Growth Making customers successful should be the north star for all GTM teams, not just the customer success department. Read Research
Report Go-to-Market Benchmark Report (Winter 2024) Read the findings from Winter 2024 edition of GTM Partners' Benchmark Report. Read Report
Report The CMO's Guide to Modern Marketing In summary, modern marketers are creative, curious, experimental, willing to fail, and obsessed with data and tech. They understand the business of marketing. Read Report
Report Generative AI: A Tectonic Shift for GTM Learn how generative AI is impacting go-to-market functions like product, sales, marketing, and customer success. Read Report
Report Understanding Partner-Led Growth Partner-led growth is a business growth strategy - more than a partner program - where a company leverages external partners to drive sales and revenue. Read Report
Report Emerging Technology Report Go-to-Market Vendor Edition Fall 2023 This report is designed to highlight companies that are just getting their start in helping change the way we all approach Go-to-Market. Read Report
Report Go-To-Market Benchmark Report (Summer 2023 Edition) Read the findings from Summer 2023 edition of GTM Partners' Benchmark Report, which was produced in conjunction with G2 and Bombora. Read Report
Guide The data-driven Comprehensive Guide to Go-To-Market A comprehensive guide to the GTM covering all the basics - the 7 GTM Motions, the composition of an ideal GTM team, the GTM Operating System and much more. Read Guide
Research GTM Operating System Pillar 1: Total Relevant Market Read our guide to the first Pillar in the GTM OS: Total Relevant Market. Read Research
Report The 6 Go-to-Market Motions There are 6 distinct Go-to-Market motions including Inbound, Outbound, Event-Led, Product-Led, Partner-Led, and Community-Led. Read Report
Report ROI Framework by GTM Partners Our research shows that credible, validated, third-party ROI studies can address many common sales problems. Read Report
Research Understanding Event-Led Growth Learn what Event-Led Growth (ELG) is, how it differs from just attending tradeshows, what kinds of events you should be considering, and how to track your growth on GTM Partners new ELG Maturity Model Read Research
Report Digital Sales Rooms: Vendor Landscape by GTM Partners Read the Digital Sales Room (DSR) Vendor Landscape by GTM Partners for a list of DSR vendors sorted by volume of verified users. Read Report
Slide Deck Brand and Demand Leadership Summit - Nailing your POV Lindsay Cordell will share how she helps analyst customers build and understand a unique point-of-view that appeals to your ICP. Read Slide Deck
Research GTM Benchmark Report (Winter 2022 Edition) Read the findings from GTM Partners' Winter 2022 GTM Benchmark Report. Read Research
Slide Deck Getting to Efficient Growth at Scale - ATL 2023 Check out the full slide deck from the Atlanta 2023 Roadshow, Getting to Efficient Growth at Scale, presented by Bryan Brown. Read Slide Deck
Slide Deck Unpacking the 15 Go-to-Market Problems - ATL 2023 Check out the full slide deck from the Atlanta 2023 Roadshow, Unpacking the 15 Go-to-Market Problems, presented by Lindsay Cordell. Read Slide Deck
Event 7 Truths and a Lie - Trailer of the MOVE Documentary Watch now the trailer for the MOVE Documentary. Watch Video
Slide Deck Getting to Efficient Growth at Scale - Chicago 2023 Check out the full slide deck from the Chicago 2023 Roadshow, Getting to Efficient Growth at Scale, presented by Bryan Brown. Read Slide Deck
Slide Deck The New Role of Go-to-Market leaders - Toronto 2023 Check out the slide deck from the Toronto 2023 Roadshow, The New Role of Go-to-Market Leaders. Read Slide Deck
Presentation GTM Partners Leadership Summit - How RevOps Drives Efficient Growth Watch Sangram Vajre, CEO of GTM Partners talk about the role of RevOps in efficient growth. Watch Video
Slide Deck GTM Technology and Buyer Trends - Exec Deck - Nov 2022 This is a report written for both buyers and sellers of GTM Technology to help identify foundational and emerging GTM Technology as well as compare key trends of intent to buy and adopt software. Read Slide Deck