In today’s environment there is no denying it, Go-to-Market is too complicated for a couple of lines in a spreadsheet. GTM plans are time-bound and must consider an organization's resource limitations and reflect the reality of how you acquire customers. Top-down plans overlook the complexity of customer acquisition, while bottom-up plans can become siloed and biased toward individual GTM functions. Xply combines these approaches using a goal-seek approach to achieving a revenue goal by considering the velocity at which you acquire customers, the volume of leads required, and the value of every offering, lead, opportunity, and win.
How will Xply
change your Go-to-Market?
Drive Confidence in Revenue Goals: By considering GTM fundamentals like velocity, volume, and value, you can generate a required lead and closing rate volume that is accurate allowing teams to execute against a unified goal and common targets.
Performance Targets & Metrics: GTM performance targets become leading indicators directly tied to achieving revenue goals. This will allow you to quickly identify risks and understand what must change in your plan.
Real-Time Modeling = Faster Decisions: Accelerate your decision-making. Using guided development, alternate scenarios, and predictive insights, you can see how changes to your plan will impact recurring revenue and your bottom line.
With dynamic models, you’re free from the limitations of spreadsheets. Define your goal, capture marketing and sales stages, and identify your offerings. Xply does the rest.
Refine your model by leveraging insights that reveal opportunities for optimization and bottlenecks that could affect execution. Xply allows you to adjust every variable in a single click and visualize the impact. Incredibly fast, but with complete control.
Eliminate guesswork with planning guided by the time-phased target quantities, conversions, and metrics in your optimized model. Identify every strategy, GTM motion, and campaign. Planning accelerates action.