Marketing platform built for the modern data stack
Marketing automation platforms are typically centered around an Inbound or Outbound Go-to-Market Motion. However, with 4 other go-to-market motions, technology updates are needed to account for the variety of customer journey options. Created by the team that brought you Bizible, Inflection.io is a marketing automation solution for the modern data stack. Primarily serving companies with a product-led motion, Inflection makes it easy to create marketing campaigns, product onboarding, and expansion journeys that drive pipeline, activation, and expansion.
How will INFLECTION
change your Go-to-Market?
Efficient Marketing for an Efficient Sale: Often the most efficient marketing you can do is to your current customers. Inflection takes a page from the efficiency of inbound targeting, this time using the intricate data set needed to power PLG campaigns to ensure marketing has high output and ROI.
Create Customer Journeys to Complement your Product Journey: Transition users back into your product to increase engagement, driving more opportunities for revenue expansions.
Reduce the Cost of Highly Personalized Communication: Automate your customer onboarding by integrating data and segmenting properly to ensure users get onboarded fully and avoid churned users.
PLG customer journeys can be extremely varied. Inflection provides the variables and decision trees needed to facilitate customized and scalable experiences for your users.
Activate
Orchestrate multi-segment email campaigns designed by marketers (not support teams) that will meet your users where they are at in the process and continue to communicate value where they are.
Expansion
Scale your customized customer communications, providing contextually relevant opportunities to grow together.